Seth Godin says itâ€™s just jagged lines. Seth seems to attack every aspect of the logo, Iâ€™m with him on two aspects. It is ugly and the justification by the organizing committee chairman is awful. But I think itâ€™s a good logo. Itâ€™s 5 blocky shapes that spell 2012. It uses 5 parts to link to the 5 Olympic rings and it says the year. So itâ€™s the logo for 2012 Olympic. The fact Iâ€™ll recognize it from now on, after seeing it just one time on Sethâ€™s blog is pretty good.